Those Picassos of Pistachio Pistachio, those Borgeses of Half Baked, Ben and Jerry have authored an oeuvre of delicious genius, and a young writer would do well to learn the lessons of the ice cream iconoclasts, who did to dessert what only the most innovative artists do to their crafts: they reinvented it.
If we’re going to write vanilla, let’s write a vanilla so ridiculously good that it isn’t even vanilla anymore, but something more than anyone thought vanilla could be. And let’s not stop there. Let’s write chocolate, too. Let’s mix those. Let’s stick candy in that mix, candy we write ourselves. Continue reading




